Dr. Bronner’s iconic liquid soap from Castile is more than just a household staple – with her long-standing commitment to social and environmental issues – It is award-winning because it meets the sustainability and ethical needs of Americans who can buy a brand of it in only 22 seconds. The line of dark chocolate bars may seem like a departure from the iconic Castile-based soap brand Dr. Bronner, but their new products are all-natural, the result of their strong supply chain relationships and industry-leading environmental and social practices. Soaps such as the small vegan chocolate bars in Dr. Bronner’s new Magic One chocolate range are a way to expand the brand offering, using an existing network of over 800 suppliers – in this case, fair trade farmers in Ghana – with whom the company has worked on other projects, many of which produce cocoa beans.
In 1948, the iconic castle-based soap brand Dr. Bronner began selling the family company’s latest product but its roots date back 90 years with two generations selling natural soap brands in North America. As part of my research into the purpose-oriented businesses, I spoke to Michael to learn more about the company, from a philosophy and ongoing mission to chocolate and a clear next step for the brand. Michael says he grew up with his father’s soap business and learned early on that he had to respect the company’s values.
Dr. Bronner is a family-owned business that makes all-natural soaps and launched this summer a new line of organic, fair trade and vegan chocolate bars. He’s the James Joyce of the hygiene industry, and now he’s releasing his magical all-in-one chocolate, reports Vegnews.
The organic chocolate bars consist of 70 percent dark chocolate, obtained from regenerative organic cocoa beans and sweetened with coconut sugar. On 1 August, Dr. Bronners, a company well known for its All-In-One soaps, will launch its Magic One chocolate and vegan chocolate bars. Magic One chocolate bars are chunky with decadent fillings filled with 70% dark chocolate from cocoa beans grown using renewable and organic methods.
Natural soap pioneer Dr. Bronners will launch Magic Chocolate a new range of organic, fair trade, and vegan chocolates made from dynamic agroforestry – a type of sustainable agriculture – that the company says will be available from this summer in the United States. Dr. Bronners of California, a family business that makes one of North America’s best-selling natural soap brands, will also make its first foray into the vegan chocolate category. The company claims that the chocolate is produced using a socially responsible supply chain developed under the guidance of Swiss chocolatiers and industry experts.
At the beginning of August, Dr. Bronner’s Hive will launch a range of chocolates that they hope will bring fairness and transparency to an industry facing environmental and labor crises. Magic One Chocolate has been a pioneering brand for natural products for over seventy years and the ultimate expression of ethical conduct, activist compassion, and a deep love for the planet. Dr. Bronner’s Magic One chocolate will be available this summer in six organic and vegan varieties.
In 2012, David Bronner found himself in a cage with a hemp plant in Washington, D.C., Dr. Bronner’s CEO and Cosmic Engagement Officer (in the language of Dr. Who) protest against the legalization of hemp and cannabis. Since then, Vox has written about employees earning more than the minimum wage, health care, and child care, and over the years Bronner has spent millions of dollars on prison reform, cannabis legalization, and environmental justice. The world of good business worth hundreds of millions of dollars is mythical, but Bronner seems to be closing in.
Dr. Bronner recounts in an excerpt from his new book Honor Thy Label the company’s years-long journey to build a stable supply chain of fair trade and organic palm oil. The spotlight is on the question of the long food supply chain and how the production of chocolate is characterized by exploitation, child labor, and environmental degradation.
In 2005, Bronners decided to shift all the main raw materials to organic and fair trade sources including palm oil. Palm oil accounts for about 10 percent of our agricultural resources.
You can find lots of “safe” soaps online if you’re looking for something for your skin, but it felt a little overwhelming to me. My top choice for the best bar soap, and I know it’s not the cheapest or most luxurious bar soap I’ve ever tried, is Farmaesthetic. Other soaps scored 0% because I didn’t check the skin or apply it to the basic ingredients.